Libertex Group has officially launched LBX, a new offshore CFD brokerage brand, and announced a major multi-year sponsorship with the KICK Sauber Formula 1 team—a bold move that signals the company’s renewed focus on emerging markets and global brand expansion.
A New Name in the Global CFDs Space
LBX is operated by MAEX LIMITED, a company registered and regulated in Mauritius, indicating a strategic emphasis on serving traders in emerging markets. With a multilingual website now live in English, Thai, Vietnamese, and Spanish, and marketing promises of localized support and faster deposit options tailored for LATAM, it’s clear the new broker is targeting growth in both Southeast Asia and Latin America.
The platform will offer a full suite of CFD products across forex, metals, indices, energies, commodities, and cryptocurrencies, available on both MetaTrader 4 and MetaTrader 5—two of the industry’s most trusted and widely adopted platforms.
The launch follows nearly 27 years of industry experience from the parent company, Libertex Group, which has served millions of traders globally. LBX appears positioned to offer a fresh, agile option under the umbrella of an established brand.
Formula 1 Sponsorship: LBX Enters the Fast Lane
LBX’s debut is made even more notable with its newly signed sponsorship agreement with the KICK Sauber F1 Team. While the financial terms of the deal remain undisclosed, the agreement is confirmed to run across multiple seasons, including the team’s transition into the Audi F1 factory team starting in 2026.
The timing of the deal aligns with Audi’s full acquisition of Sauber, finalized in early 2025, as the motorsport brand gears up for its long-anticipated debut under its own name next year.
This sponsorship brings LBX into the elite circle of brokers investing in Formula 1 partnerships—a category that continues to grow in popularity among retail finance brands. According to Sportquake, seven CFD brokers are actively sponsoring F1 teams in 2025, and LBX now joins that high-profile roster.
Marketing Through Motorsport
F1 sponsorships have emerged as a go-to marketing strategy for brokers seeking brand elevation through global visibility and association with elite performance. While football has historically dominated the broker sponsorship landscape, Formula 1’s meteoric rise in global fandom—fueled by the Netflix effect and expanded race calendars in the Middle East and Asia—has turned it into fertile ground for brokers targeting international audiences.
Entry into the F1 sponsorship arena isn’t cheap. As previously reported by Finance Magnates, the starting price tag for a team partnership hovers around $500,000, with top-tier deals easily climbing into the multi-million dollar range.
For a newly launched brand like LBX, this high-profile deal suggests a serious investment in global brand recognition, especially in markets where Formula 1 has a strong and growing presence.
What This Means for the Market
By launching LBX with a clear focus on emerging markets and backing it with a global sports sponsorship, Libertex Group is making a confident play for wider market share. While regulatory challenges and shifting compliance demands have forced some brokers to scale back or regionalize their strategies, Libertex appears to be doubling down on global expansion through brand segmentation and bold marketing.
With MetaTrader support, a wide range of tradable assets, and a brand presence on the F1 circuit, LBX is positioned as a serious new contender in the offshore CFD space—bringing agility, scale, and proven operational backing to traders in high-growth regions.